Care innovation Challenge Co-Founders

Ashish Goyal


Ashish splits his time between BRAN Investments and Hallmark Care Homes. Working as a project manager at Hallmark Care Homes gives him great insight into projects not limited to sales, procurement and recruitment to be able to add real value to the businesses invested in on behalf of BRAN Investments. BRAN Investments specialises in investments into businesses around the care sector and ethical/social businesses and is looking to transform the care sector from the outside in.

Alex Ramamurthy


Alex is CEO of the Care Workers Charity, the national charity supporting those who work in Care. Prior to joining the Charity, Alex spent six years in the startup scene building socially minded businesses. In his previous role, Alex joined a young team with the goal of tackling social isolation and loneliness in old age using technology. Technology that went on to be used by Her Majesty The Queen, following an invitation to Buckingham Palace for a demo, and across the NHS as a telemedicine tool. Alex is driven to solve big problems, and believes the care sector is lacking young entrepreneurial talent, and the innovations that stem from that talent. He aims to change that through the Care Innovation Challenge.

Ben Wilkins


Ben has a varied role as Head of Community Development co-leading on Oomph!’s securing of the largest fund from Sport England’s Active Ageing fund alongside being co-founder of Fluid Motion, a community swimming pool rehabilitation programme using artificial intelligence. He is a post-grad at the University of Oxford reading Musculoskeletal Science (MSc) and is a Registered Osteopath. Ben’s interests are around community healthcare, musculoskeletal health, social enterprise and the use of technology to improve health decision making and the quality of care. 

Ben Allen


Ben Allen is the founder of Oomph! Wellness. Oomph! Wellness is UK's leading provider of exercise, activity and transport services for older people. Oomph! Wellness believes that every citizen deserves a full life, for life and with over one million participant sessions per year they certainly practice what they preach. Outside of Oomph! Wellness Ben Allen is also the Chairman of The Care Workers Charity (the leading benevolent fund for care workers), the Chairman of the UnLtd Ventures Advisory Board.